Drive website traffic with Instagram by constantly posting interacting product content and pictures for your audience to view and comment on. By consistently engaging with your followers you are building a great relationship with them, therefor they are more likely to become a customer.

It is imperative you have a separate business account as your aim is to get as many visitors as possible interested in your products and services. By doing this you will be adding further value and credibility to your brand.

To increase traffic to your online store by using instagram you must link your online store via your instagram bio, add your website link to your instagram page, and keep your page looking interesting and relevant to your consumers.

* Increase exposure to your target customers Ensure the content you post is appealing enough for people to like it and share it with their followers and so on. This is the best and effective way to increase your instagram exposure. Another popular way of increasing exposure to your website from your instagram page will be to use hashtags. In order to find certain posts or pages, people often use hashtags. This is a great way for pulling in new visitors.

* Use the Instagram automation tool Increase Instagram exposure by automating your posts as it’s a highly popular and affordable way for you to market your business and boost sales. This service works by targeting instagram users that use specific hashtags that are chosen by you that apply to your business and products.

Conversion rate calculates the percentage of visitors who have completed a step in your online store such as they have browsed your website, added a product to their shopping cart, added a product to their wish list, filled out an opt-in-sign up form and so on. Therefor by measuring and improving conversion rate optimization in your ecommerce store you are improving the experience shoppers are having to ensure higher sales.

*Use high quality product images to boost your ecommerce conversion rates
Capture your images in a high pixelation effect so they are detailed enough for the customer browsing on your site to know exactly what they are getting. The resolution of the images must be high at a minimum of 2000 pixels online so the zoom functionality is great. As well as adding the zoom tool, alignment and margins are also important. Ensure the background is non distracting, the colour feature on your camera is great, and any unnecessary shadows have been removed from the image.

* Offer free shipping
Free shipping attracts customers to make a quicker buying decision than payed shipping, therefor is increasingly popular to have on your site. Maintaining steady costs of your products and services you are offering, and keeping the portage cost free, would certainly influence a higher increase in sales. There are various ways of using free shipping to your advantage such only throwing in this complimentary bonus, if customers spend over the minimum amount in your store, or up-selling via a free shipping campaign and even offering free shipping through a pre-determined time period such as valentines day, mothers day, christmas and so on.

* Provide coupon codes
Increase quicker product sales by offering money off discount coupons to your customers. This can either be a specific percentage off certain items, or the total checkout price, or it can be a precise amount off. Discounted coupons work well with new and existing customers as it provides them with another incentive to buy from your store. This benefits the customer and your business as it creates an exciting buying experience for the customer and at the same it is generating more revenue for your business. Promotional codes are an effective way to generate more traffic to your site, which leads to higher conversion rates.

* Make the checkout process simple
There are certain steps you can take to make the checkout experience a great one for your customers. Ensure you do not force for your potential customers to fill out a long lengthy boring registration form. A short and simple guest check out is important to have, just so that you don’t loose that customer. The speed on your site must be great and flowing and its important to remove any distractions that are present. Ensure the shopper is focused on the checkout process, rather than any fancy banners that may come in there way.

Getting high rankings on Google is a must for your ecommerce site, therefor SEO is an important marketing strategy to implement so you are not missing out on the clicks that lead to potential sales. The better your click-through-rate (CTR) the higher your position will be on the search engine. This will prevent you from loosing out on brand impressions, clicks and sales.
To have a successful CTR you must ensure you have done the correct keyword research, such as finding the best keywords for your homepage and products page. Use highly relevant keywords to your brand. And more importantly research into the keyword searches that are working well for your competitors.

Notice instant higher conversion rates when using the email marketing with your customers as they have opted to receive emails from you. Therefor are interested in hearing about the new offers and promotions within your business. Email marketing creates a vast amount of opportunities for your business, and drives better return on investment. Build deeper relationships with your audience at a fraction of the cost you would normally pay for other marketing strategies.

*Ensure you segment your email list.
This is known as grouping your subscribers so that you can personalise your emails better, based on the customers interests. By dividing your emails, you give yourself the ability to send more targeted communications.There maybe certain customers that enjoy receiving all your emails, and then there maybe others that would like to just receive promotional emails, or the latest information on products and services emails. By sending your customers emails they only desire to receive, would certainly helps you get higher click-through rates.

* Set an Auto responder
Using an auto responder is a marketing tool that would automatically send out pre-written emails to your audience that have filled out an opt-in form as they wish to receive further information about your products, services and promotional offers. This is an amazing way to keep in touch with your prospects and customers plus they would receive frequent reminders on a regular basis about your services and upcoming products.

* Increase brand awareness through Email Marketing
Expose your brand to your audience by sending regular emails that your customers have opted to receive. Create targeted content that will build value to your business. Ensure you send relevant emails through your segmented lists, so you stand a much better chance of turning those leads into clients.

* Email marketing is cost effective
There is little to no cost involved in email marketing. Due to the fact it does not require excessive printing costs, advertising rates or postage costs. Not only is it inexpensive, but business owners can reach out to a large number of audience at a rate of nearly nothing per message.