Ensure your ecommerce store is designed to be mobile responsive and compatible. Mobile websites must be clutter free, significantly simplified and easy to use as in todays world an immense size of the population rely on there phones to do a vast amount of tasks. You’ll also find yourself ahead of your competitors whose websites are not mobile optimized as businesses that do not have mobile optimized websites will not show up in the mobile search tools. Google ranks fully mobile enabled sites higher than none mobile compatible sites.

*Quick and easy
Mobile navigation and finger-scrolling should be made simple and efficient for the end user. If a customer would like to make a purchase on your phone it must be of a great simple and uncomplicated experience. Payment gateway should be an easy process for them to, resulting in increased conversion rates for your business.

* Make use of QR codes
Another great advantage of having your online store mobile friendly is having the ability to print your QR code on your website or literature. This automatically encourages mobile phone users to scan the QR code, which will instantly navigate them to your ecommerce site or desired page. Whereby visitors can immediately browse through your site or enjoy special limited offers.

Ensure the products the visitors are browsing in your online store create a great visual impact. Your aim is to grab the attention of customers from the moment their journey starts on your homepage, right through to the check out point. Use big, bold colourful visuals and creative images to get your message across to suit your products. Clear and appealing photos of your products are indeed a must, and so is adding the capability to zoom in on the products to give customers the opportunity to take a much detailed look before making the final purchasing decision.

Increase quicker product sales by offering money off discount coupons to your customers. This can either be a specific percentage off certain items, or the total checkout price, or it can be a precise amount off. Discounted coupons work well with new and existing customers as it provides them with another incentive to buy from your store. This benefits the customer and your business as it creates an exciting buying experience for the customer and at the same it is generating more revenue for your business. Promotional codes are an effective way to generate more traffic to your site, which leads to higher conversion rates.

There are certain steps you can take to make the checkout experience a great one for your customers. Ensure you do not force for your potential customers to fill out a long lengthy boring registration form. A short and simple guest check out is important to have, just so that you don’t loose that customer. The speed on your site must be great and flowing and its important to remove any distractions that are present. Ensure the shopper is focused on the checkout process, rather than any any fancy banners that may come in there way.