Use high quality content, graphics and video to reach out, attract and inform your target audience about the products and services you wish to promote. Rather than just pushing sales, content marketing works by offering high quality useful material, which would be of benefit to the consumer.

* Use Content Marketing to build trust with your customers Talk about valuable topics on your blog, social media and email campaigns, regarding your products and services to find people that may have an interest in them. Build relationships with your audience by investing your time and offering them something free of value that is of interest to them. Eventually those relationships would turn into sales.

Ensure your ecommerce store is designed to be mobile responsive and compatible. Mobile websites must be clutter free, significantly simplified and easy to use as in todays world an immense size of the population rely on there phones to do a vast amount tasks. You’ll also find yourself ahead of your competitors whose websites are not mobile optimized as businesses that do not have mobile optimized websites will not show up in the mobile search tools. Google ranks fully mobile enabled sites higher than none mobile compatible sites.

*Quick and easy
Mobile navigation and finger-scrolling should be made simple and efficient for the end user. If a customer would like to make a purchase on your phone it must be of a great simple and uncomplicated experience. Payment gateway should be an easy process for them to, resulting in increased conversion rates for your business.

* Make use of QR codes
Another great advantage of having your online store mobile friendly is having the ability to print your QR code on your website or literature. This automatically encourages mobile phone users to scan the QR code, which will instantly navigate them to your ecommerce site or desired page. Whereby visitors can immediately browse through your site or enjoy special limited offers.

Notice instant higher conversion rates when using the email marketing with your customers as they have opted to receive emails from you. Therefor are interested in hearing about the new offers and promotions within your business. Email marketing creates a vast amount of opportunities for your business, and drives better return on investment. Build deeper relationships with your audience at a fraction of the cost you would normally pay for other marketing strategies.

*Ensure you segment your email list.
This is known as grouping your subscribers so that you can personalise your emails better, based on the customers interests. By dividing your emails, you give yourself the ability to send more targeted communications.There maybe certain customers that enjoy receiving all your emails, and then there maybe others that would like to just receive promotional emails, or the latest information on products and services emails. By sending your customers emails they only desire to receive, would certainly helps you get higher click-through rates.

* Set an Auto responder
Using an auto responder is a marketing tool that would automatically send out pre-written emails to your audience that have filled out an opt-in form as they wish to receive further information about your products, services and promotional offers. This is an amazing way to keep in touch with your prospects and customers plus they would receive frequent reminders on a regular basis about your services and upcoming products.

* Increase brand awareness through Email Marketing
Expose your brand to your audience by sending regular emails that your customers have opted to receive. Create targeted content that will build value to your business. Ensure you send relevant emails through your segmented lists, so you stand a much better chance of turning those leads into clients.

There is little to no cost involved in email marketing. Due to the fact it does not require excessive printing costs, advertising rates or postage costs. Not only is it inexpensive, but business owners can reach out to a large number of audience at a rate of nearly nothing per message.

Increase brand awareness by promoting your products and services on various social media platforms. Social media marketing is often cost effective compared to using other forms of marketing strategies. Your brand recognition will be highly increased as you will be engaging with a much broader audience. Post intriguing content, images and videos and get your consumers to share them with other like minded individuals.

* Via Instagram
Drive website traffic with Instagram by constantly posting interacting product content and pictures for your audience to view and comment on. By consistently engaging with your followers you are building a great relationship with them, therefor they are more likely to become a customer. It is imperative you have a separate business account as your aim is to get as many visitors as possible interested in your products and services. By doing this you will be adding further value and credibility to your brand.
To increase traffic to your online store by using instagram you must link your online store via your instagram bio, add your website link to your instagram page, and keep your page looking interesting and relevant to your consumers.

* Increase exposure to your target customers
Ensure the content you post is appealing enough for people to like it and share it with their followers and so on. This is the best and effective way to increase your instagram exposure. Another popular way of increasing exposure to your website from your instagram page will be to use hashtags. In order to find certain posts or pages, people often use hashtags. This is a great way for pulling in new visitors.

* Use the Instagram automation tool
Increase Instagram exposure by automating your posts as it’s a highly popular and affordable way for you to market your business and boost sales. This service works by targeting instagram users that use specific hashtags that are chosen by you that apply to your business and products.

* Via Facebook
Proven statistics show there are 1.39 billion monthly active users on Facebook, and therefor the largest number of ecommerce orders are from Facebook.

* Dynamic Product ads
Bring back hesitant customers who previously browsed your site by using dynamic product ads. If you have hundreds of thousands of products that you are selling in your ecommerce store, dynamic ads would be a great tool for you, as there is no need to create ads for each product due to the easy to use templates. The usability of dynamic ads templates are great as the structure is already in place and all you need to do is upload photos, product names, prices and other information from your product catalogue. The advantage about using dynamic ads is you can display single or multiple product ads and target the customers that had visited your site based on products they had just sitting in there cart, or even if they did go through with the purchase.

* Communicate your brand story through ads
Build relationships with your audience by sharing your brand story. Create a sequence of a ads to get your key brand messages across instead of focusing on the sales. If you prefer to, use the means of video to get your brand story out. Ensure your video is short, effective, fast moving and the message is clear and understandable. Here is what you may want to include in your brand story..
- How your company started
- The how and why behind your products and services
- Who you and the team behind you are in the company
- The overall concept of your web presence
- Real customers engaging with your product or service


* Run retargeting campaigns
Target the audience via Facebook retargeting campaigns that have shown interest by visiting your website and completing some step of action, such as they have added a product into their basket, added a product into their wish list, filled out an opt-in form, liked a post and so on. This tool is to target those who have made interaction with your business, but not yet completed it. By running retargeting campaigns they are more likely to convert than a new customer.

Getting high rankings on Google is a must for your ecommerce site, therefor SEO is an important marketing strategy to implement so you are not missing out on the clicks that lead to potential sales. The better your click-through-rate (CTR) the higher your position will be on the search engine. This will prevent you from loosing out on brand impressions, clicks and sales.
To have a successful CTR you must ensure you have done the correct keyword research, such as finding the best keywords for your homepage and products page. Use highly relevant keywords to your brand. And more importantly research into the keyword searches that are working well for your competitors.

Pay-per-click advertising is a simple form of marketing you can use to get your new business noticed and ranked on Google. It allows you to test various keywords, as well as headlines, selling approaches and prices. Pay-per-click will enable you to discover your highest converting keywords, so that you can use these more often on your website pages which would help your rankings on the search engine. This would eventually result in more traffic, more leads, higher sales and conversions.

Target the audience via social media retargeting campaigns that have shown interest by visiting your website and completing some step of action, such as they have added a product into their basket, added a product into their wish list, filled out an opt-in form, liked a post and so on. This tool is to target those who have made interaction with your business, but not yet completed it. By running retargeting campaigns, they are more likely to convert than a new customer.